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Passion branding: harnessing the power of emotion to build strong brands
Duffy, Neill
Additional author
Hooper, Jo
Publisher
Wiley
Year of publication
2003
Publication place
Chichester, West Sussex
Language
(eng) English
ISBN
0470850523
Series
Not available
Edition
Not available
Subject
BRAND NAME PRODUCTS-CASE STUDIES
Note
Appendix: p. 233-242
Abstract
Not available
Number of pages
xiii, 249 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02401/05
658.827 Duf P
Library - 7th Floor
Available
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