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Marketing plans for service business: a complete guide
McDonald, Malcolm
Additional author
Payne, Adrian
Publisher
Elsevier Butterwooth-Heinemann
Year of publication
2006
Publication place
Amsterdam
Language
(eng) English
ISBN
075066746X
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT
Note
Glossary: p. 379 - 385
Abstract
Not available
Number of pages
xiv, 401 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00800/06
658.8 McD M
Library - 7th Floor
Available
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