Advertising strategy: a communication theory approach
Percy, Larry
Rossiter, John R.
Praeger Publishers (New York, 1980)
(eng) English
0030559065
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Unknown
ADVERTISING MEDIA PLANNING;
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Physical dimension
vii, 301 p.
24 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 02013/06 |
659.1 Per A |
Library - 7th Floor |
Available |