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Brands laid bare: using market research for evidence-based brand management
Ford, Kevin
Not available
John Wiley & Sons Ltd
2005
Chichester, West Sussex
(eng) English
0470012838
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Not available
MARKETING-MANAGEMENT
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Not available
viii, 158 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04020/06 658.827 For B Library - 7th Floor Available
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