Advertising: Principles and effective IMC practice
Unknown
Wells, William
Prentice Hall (Singapore, 2007)
(eng) English
0131676601
Unknown
Unknown
ADVERTISING;
Glossary: p. 615 - 627;
Unknown
Physical dimension
xxxiii, 650 p.
27 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 00109/09 |
659. 1 Adv |
Library - 7th Floor |
Available |