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Value-based marketing: marketing strategies for corporate growth and shareholder value
Doyle, Peter
Additional author
Not available
Publisher
John Wiley & Sons Ltd
Year of publication
2000
Publication place
Chichester, West Sussex
Language
(eng) English
ISBN
0471877271
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT
Note
Glossary: p. 358
Abstract
Not available
Number of pages
xii, 370 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03022/07
658.8 Doy V
Library - 7th Floor
Available
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