Advertising and integrated brand promotion

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Advertising and integrated brand promotion

Author O'Guinn, Thomas C. Additional authorAllen, Chris T. Publisher Thomson (Australia, 2006) Language(ind) Indonesian ISBNUnknown SeriesUnknown Edition4th ed. SubjectADVERTISING MEDIA PLANNING; NoteGlossary: p. 731-745; AbstractUnknown

Physical dimension

Number of pagesxlviii, 781 p. Dimension28 cm. Other descriptionill.

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Access no.	Call number	Location	Status
Access no.01008/08	Call number659.1 O'Gu A	LocationLibrary - 7th Floor	Status Available