The Media handbook: a complete guide to advertising media selection, planning, research, and buying
Katz, Helen
Unknown
Lawrence Erlbaum Asociates, Inc, Publishers (Mahwah, New Jersey, 2007)
(eng) English
0805857184
Leas's communication series
3rd ed.
ADVERTISING MEDIA PLANNING-HANDBOOKS, MANUALS, ETC.;
Unknown
Unknown
Physical dimension
xvii, 189 p.
23 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 01293/08 |
(R) 659.1 Kat M |
Library - 6th Floor |
Available |