Essentials of contemporary advertising
Arens, William F.
Weigold, Michael
Irwin McGraw-Hill (Boston, Massachusetts, 2009)
(eng) English
0073380970
Unknown
2nd ed.
ADVERTISING;
Glossary: p. 488 - 510;
Unknown
Physical dimension
xxiv, 558 p.
28 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 04279/08 |
659.1 Are E |
Library - 7th Floor |
Available |