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Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
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Pearson Education, Inc
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Not available
(eng) English
0132336227
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3rd ed.
PRODUCT MANAGEMENT
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Not available
xxi, 692 p.
26 cm.
ill.
Not available
Access no. Call number Location Status
04825/08 658.827 Kel S Library - 7th Floor Available
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