Advertising and promotion: An integrated marketing communications perspective
Belch, George E.
Blech, Michael A.
McGraw-Hill/Irwin (New York, 2009)
(eng) English
0071284400
Unknown
8th ed.
SALES PROMOTION;
Unknown
Unknown
Physical dimension
xiii, 838 p.
28 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 03239/09 |
659.1 Bel A |
Library - 7th Floor |
Available |