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Strategic marketing problems: Cases and comments
Kerin, Roger A.
Peterson, Robert A.
Pearson Education, Inc.
2010
Boston
(eng) English
0132465493
Not available
12th ed.
MARKETING-MANAGEMENT-CASE STUDIES
Appendix: p. 669-684
Glossary: p. 685-689
Not available
xi, 708 p.
26 cm.
Not available
Not available
Access no. Call number Location Status
04783/09 658.802 Ker S Library - 7th Floor Available
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