Advertising and integrated brand promotion

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Advertising and integrated brand promotion

Author O'Guinn, Thomas C. Additional authorAllen, Chris T. Publisher South-Western Cengage learning (Mason, OH, 2009) Language(eng) English ISBN0324568673 SeriesInternational Student Edition Edition5th ed. SubjectADVERTISING MEDIA PLANNING; NoteAppendix: p. 674-688; Glossary: p. 689-702; AbstractUnknown

Physical dimension

Number of pagesxli, 726 p. Dimension27 cm. Other descriptionill.

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Access no.	Call number	Location	Status
Access no.00476/10	Call number659.1 O'Gu A	LocationLibrary - 7th Floor	Status Available