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Services marketing: concepts, strategies and cases
Hoffman, K. Douglas
South-Western Cengage learning
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(eng) English
9781844808137
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SERVICE INDUSTRIES-MARKETING
Glossary: p. 601-612
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xxii, 624 p.
25 cm.
ill.
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Access no. Call number Location Status
01213/10 658.8 Ser Library - 7th Floor Available
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