Ambrose, GavinHarris, Paul
Bloomsbury Visual Arts (Lonfon, 2021) (eng) English9781474255615Basics Designthird editionGRIDS (TYPOGRAPHIC DESIGN);GRAPHIC DESIGN (TYPOGRAPHY);Includes bibliographical references and index; Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice - whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.
Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.
Physical dimension
1 online resource (216 pages)UnknownUnknown
Summary / review / table of contents
Introduction --
1. The need for grids ; Organising information ; How we read a page ; How we view a screen ; Form and function ; Industry view : Boy Bastaiens --
2. Grid basics ; Anatomy of a page ; Measurements ; Shapes on a page ; Proportion ; Hierarchy ; Drawing on a grid ; The rule of thirds ; The rule of odds ; Industry view : Second Story --
3. Grid types ; Symmetrical ; Asymmetrical ; Modules ; Combinations ; The horizontal ; The vertical ; Broadside ; Diagonal and angular grids ; Industry view : Peter Dawson --
4. Grid elements ; Type ; The baseline ; Images ; Horizontal and vertical alignment ; Columns ; Type and column widths ; Folios ; Industry view : Brody Associates --
5. Grid usage ; Visible grids ; Scale ; The perimeter ; Axis ; Juxtaposition ; White space ; Environmental grids ; Caption-oriented grids ; Quantitative information grids ; The grid as expression ; The grid as identity ; Industry view : Nicholas Felton --
6. Online grids ; The online grid ; Formality versus informality ; Web basics : fixed or flexible? ; Translating the grid to the screen ; Orientation ; Industry view : 3 Deep -- Exercises -- Glossary -- Index and credits.