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Cases in advertising and communications management
Author
Greyser, Stephen A.
Additional author
Kopp, Robert J.
Publisher
Prentice-Hall (Englewood Cliffs, New Jersey, 1992)
Language
(eng) English
ISBN
0131175084
Series
Unknown
Edition
3rd ed
Subject
ADVERTISING-UNITED STATES-MANAGEMENT-CASE STUDIES;
Note
Unknown
Abstract
Unknown
Physical dimension
Number of pages
xvii, 681 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
03960/94
Call number
659.1 Gre C
Location
N/A
Status
Available