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Advertising research: theory and practice
Author
Davis, Joel J.
Additional author
Unknown
Publisher
Unknown
(Upper Saddle River, New Jersey, 1997)
Language
(eng) English
ISBN
0132218135
Series
Unknown
Edition
Unknown
Subject
ADVERTISING-RESEARCH;
Note
Unknown
Abstract
Index: p. 691-695
Physical dimension
Number of pages
xxiv, 695 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
06017/97
Call number
659.1072 Dav A
Location
N/A
Status
Available