Acknowledgements -- Introduction -- Part 1: Advertising, Cultural Intermediaries and Cultural Analysis -- 1 Advertising and Commercial Culture -- Part 2: Commerce and Creativity -- 2 'Purveyors of Creativity': Advertising Agencies, Commercial -- Expertise and Creative Jobs -- 3 Declasse and Parvenus? The Social and Educational -- Make-up of Creative Jobs -- 4 The Cult of Creativity: Advertising Creatives and the Pursuit of Newness -- Part 3: Gender, Creativity and Creative Jobs -- 5 A Homosocial World? Masculinity, Creativity and Creative Jobs -- 6 Between Men: Masculinity and the Dynamics of Creative -- Partnerships -- 7 Pleasure at Work: The Gender Ambivalences of Work-based Sociability -- Conclusion -- Endnotes -- Appendix -- Bibliography -- Index.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02946/14 | 659.1042 Nix A | Library - 7th Floor | Available |