Applied crisis communication and crisis management: cases and exercises
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9781452217802
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Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
245 p.
26 cm.
Not available
A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02221/16 | 658.4056 Coo A | Library - 7th Floor | Available |