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Political public relations: principles and applications

Unknown Stromback, Jesper Routledge (New York, 2011) (eng) English 9780415873819 Communication series Unknown COMMUNICATION IN POLITICS; Unknown This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines - political communication, public relations and political science - to explore the area in detail, and suggests a research agenda for future studies on political public relations.
Physical dimension
ix, 338 p 23 cm. ill.
Summary / review / table of contents

Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis --
Political public relations : remembering its roots and classics / Diana Knott Martinelli --
Political public relations, news management and agenda indexing / Paul S. Lieber & Guy J. Golan --
Political public relations and agenda building / John C. Tedesco --
Presidential public relations / Matthew Eshbaugh-Soha --
Political public relations and election campaigning / Paul Baines --
Corporate issues management and political public relations / Robert L. Heath & Damion Waymer --
Political public relations and political marketing / Darren Lilleker & Nigel Jackson --
Political public relations and strategic framing / Kirk Hallahan --
Political public relations and crisis communication / Timothy Coombs --
Political public relations and relationship management / John A. Ledingham --
Political public relations and government communication / Karen Sanders --
Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda --
Digital political public relations / Kaye Sweetser --
Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.

Copies
Access no. Call number Location Status
03640/16 659.2932 Pol Library - 7th Floor Available