Social media campaigns: strategies for public relations and marketing

Physical dimension

Summary / review / table of contents

Chapter 1: Introduction Social Organizational Culture The Social Principle Developing and Defining Online Communities Developing Engagement with Social Media Communities Developing a Social Media Process

Chapter 2: Listening Foundational Background Social Landscape Sense Making

Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics

Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules

Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue

Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social Media

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