Social media campaigns: strategies for public relations and marketing
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9781138948600
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viii, 181 p.
23 cm.
ill.
Chapter 1: Introduction Social Organizational Culture The Social Principle Developing and Defining Online Communities Developing Engagement with Social Media Communities Developing a Social Media Process
Chapter 2: Listening Foundational Background Social Landscape Sense Making
Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics
Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules
Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue
Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social Media
Chapter 2: Listening Foundational Background Social Landscape Sense Making
Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics
Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules
Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue
Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social Media
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