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Research methods for business: a skill building approach

Sekaran, Uma

Additional author

Bougie, Roger

Publisher John Wiley & Sons

Year of publication Not available

Publication place Not available

Language (eng) English

ISBN 9781119165552

Series Not available

Edition 7th ed.

Subject

BUSINESS-RESEARCH-METHODOLOGY

Note Not available

Abstract Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

Number of pages xxiii, 420 p.

Dimension 24 cm.

Other description ill.

Summary / review / table of contents Introduction to research --
The scientific approach and alternative approaches to investigation --
Defining and refining the problem --
The critical literature review --
Theoretical framework and hypothesis development --
Elements in research design --
Interviews --
Data collection methods : observation --
Administering questionnaires --
Experimental designs --
Measurement variables : operational definition --
Measurement : scaling, reliability and validity --
Sampling --
Quantitative data analysis --
Quantitative data analysis : hypothesis testing --
Qualitative data analysis --
The research report.

Copies

Access no.	Call number	Location	Status
01789/17	650.072 Sek R	Library - 7th Floor	Available
01848/17	650.072 Sek R	Library - 7th Floor	Available
01849/17	650.072 Sek R	Library - 8th Floor	Available
00267/17	650.072 Sek R	Library - 7th Floor	Available
00315/18	650.072 Sek R	Library - 7th Floor	Available
00316/18	650.072 Sek R	Library - 7th Floor	Available
00317/18	650.072 Sek R	Library - 5th Floor \| 1smt	Available