Transformational sales: making a difference with strategic customers
Cham, Switzerland
9783319206059
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Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
xxiii, 162 p.
25 cm.
ill.
Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00396/17 | 658.81 Kot T | Library - 7th Floor | Available |
