Social media management: technologies and strategies for creating business value
Van Looy, AmyUnknown
Springer International Publishing (Cham, Switzerland, 2016) (eng) English9783319219899UnknownUnknownSOCIAL MEDIA; UnknownThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.
Physical dimension
xix, 250 p.25 cm.ill.
Summary / review / table of contents
Definitions, social media types, and tools --
Social media strategy and return on investment --
Online advertising and viral campaigns --
Social customer relationship management --
Search engine optimization --
Sentiment analysis and opinion mining (business intelligence 1) --
Social network data and predictive mining (business intelligence 2) --
e-Recruitment --
Crowdfunding --
Legal and ethical issues in social media --
Wrap-up.