Introduction to graphic design methodologies and processes: understanding theory and application
Bowers, JohnUnknown
John Wiley & Sons, Inc (Hoboken, New Jersey, 2011) (eng) English9780470504352UnknownUnknownGRAPHIC DESIGN; UnknownGraphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages
Physical dimension
xix, 121 p.24 cm.ill.
Summary / review / table of contents
ix Introduction
xiii Problem Seeking and Solving
1 Chapter 1 Looking Broadly
13 Chapter 2 Interpreting
27 Chapter 3 Targeting
45 Chapter 4 Creating
63 Chapter 5 Looking Closer
89 Timeline
93 Terms
99 Study Questions
103 Exercises
109 Endnotes
110 Bibliography
112 Index
116 Image Credits
119 Essay