The User's journey: storymapping products that people love
Not available
New York
9781933820316
Not available
Not available
Not available
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
xiv, 146 p.
23 cm.
ill.
Mapping the story --
How story works --
Concept stories --
Origin stories --
Usage stories --
Finding and mapping your story --
Using your story --
Rules of thumb.
How story works --
Concept stories --
Origin stories --
Usage stories --
Finding and mapping your story --
Using your story --
Rules of thumb.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01279/17 | 658.8 Lic U | Library - 7th Floor | Available |
