Creative advertising: an introduction
Not available
London
9781780671192
Not available
Not available
Not available
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
240 p.
26 cm.
ill.
The business of advertising --
The development of advertising --
A branded world --
Starting a conversation --
Thinking of what to say --
How will you say it? --
Crafting your ideas --
Executing the executions --
Career plans
The development of advertising --
A branded world --
Starting a conversation --
Thinking of what to say --
How will you say it? --
Crafting your ideas --
Executing the executions --
Career plans
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01344/17 | 659.1 Sor C | Library - 7th Floor | Available |
