Rand, paulUnknown
Princeton Architectural Press (New York, 2016) (eng) English9781616894863UnknownUnknownCOMMERCIAL ARTS-STUDY AND TEACHING-INDONESIA; UnknownIf Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Physical dimension
xiv, 246 p.26 cm.ill.
Summary / review / table of contents
Art for art's sake --
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
Legibility and modernity --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of CeĢzanne --
Politics of design --
Integrity and invention.