Paul Rand, a Designer's art
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9781616894863
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If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
xiv, 246 p.
26 cm.
ill.
Art for art's sake --
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
Legibility and modernity --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of CeĢzanne --
Politics of design --
Integrity and invention.
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
Legibility and modernity --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of CeĢzanne --
Politics of design --
Integrity and invention.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02840/17 | 745.4092 Ran P | Library - 7th Floor | Available |