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Holistic retail design: reshaping shopping for the digital era

Teufel, Philipp Zimmermann, Rainer Frame Publishers (Amsterdam, 2017) (eng) English 9789491727658 Unknown Unknown STORES, RETAIL-THEMES, MOTIVES; Unknown Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.
Physical dimension
399 p. 24 cm. ill.
Summary / review / table of contents

Market, warehouse, museum --
Strategy market --
Strategy in application --
Customer touchpoints --
Best practice.

Copies
Access no. Call number Location Status
00355/18 725.21 Teu H Library - 5th Floor / 1smt Available