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Marketing for hospitality and tourism

Kotler, Philip Bowen, John T. Pearson Education Limited (Essex, 2017) (eng) English 9781292156156 Unknown 7th ed. TOURIST TRADE-MANAGEMENT; Unknown Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Physical dimension
680 p. 28 cm. ill.
Summary / review / table of contents

1. Introduction : marketing for hospitality and tourism --
2. Service characteristics of hospitality and tourism marketing --
3. role of marketing in strategic planning --
4. marketing environment --
5. Marketing information systems and marketing research --
6. Consumer markets and consumer buying behavior --
7. Organizational buyer behavior of group market --
8. Market segmentation, targeting, and positioning --
9. Designing and managing products --
10. Internal marketing --
11. Building customer loyalty through quality --
12. Pricing products : pricing considerations, approaches, and strategy --
13. Distribution channels --
14. Promoting products : communication and promotion policy and advertising --
15. Promoting products : public relations and sales promotion --
16. Professional sales --
17. Electronic marketing : Internet marketing, database marketing, and direct marketing --
18. Destination marketing --
19. Next year's marketing plan.

Copies
Access no. Call number Location Status
00475/18 647.540688 Kot M Library - 7th Floor Available