UnknownTang, Yuqing
Sendpoints Publishing Co,. Limited (Hongkong, 2017) (eng) English9789887757276UnknownUnknownPACKAGING-DESIGN; UnknownFlexible Packaging investigates the use of pliable materials to create unique packaging solutions for a variety of consumer goods. Easily modified, materials such as fabric, paper, plastic and aluminum can readily be applied to products with unusual shapes or properties where a traditional rigid template or box format would only hinder its merchandising. Likewise, when the products are innately more durable, there is no need for stiff packaging to encase or protect and more graceful forms and creative concepts can be explored. As much of the innovation in packaging involves food items, the focus also shifts to retaining freshness, responding to environmental pressures and exploring renewable or biodegradable materials. The overall winner is the consumer as more designers attempt to marry functionality with aesthetics and sustainability to respond to market desires.
Physical dimension
255 p.28 cm.ill.
Summary / review / table of contents
Foreword / Nadie Parshina --
The rise and rise of flexible packaging --
Flexible packaging: a way to respond to the developing consumer needs / Alexander Zhurbenko, Svetlana Pronina --
The future of flexible packaging --
Plastic film --
Paper --
Aluminum foil --
Fabric.