Author Unknown Additional authorRoss, Gerald Publisher Larsen and Keller Education (New York, 2018) Language(eng) English ISBN9781635498684 SeriesUnknown EditionUnknown SubjectMARKETING; NoteUnknown AbstractMarketing is an essential aspect of every business in modern times. It helps in creating brand awareness and brand loyalty among customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some of the commonly used marketing methods include public relations, advertising, and social media marketing. This book will provide the readers with detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector: It will prove immensely beneficial to professionals and students engaged in this industry at various levels.

Number of pagesviii, 245 p. Dimension27 cm. Other descriptionill.