Creators GREGORIUS RONALD Contributors Dr. Dra. Dewi Astuti, M.M. (Examination Committee 1); Prof. Dr. Drs. Ec. Eddy Madiono Sutanto, M.Sc. (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 510/EM/1995; Gregorios Ronald (31491250) Subjects BRAND NAME PRODUCTS; TRADEMARKS; SALES PROMOTION