The writer aimed at helping a movie production company called Petra Production House (PPH) under the management of Faculty of Humanities and Creative Industry, Petra Christian University. After discussion with the representative of PPH, PPH is in a development stage and lacks resources in crucial departments such as digital marketing. Ultimately, PPH does not perform well in promoting its brand on Instagram. Therefore, one major field that the client wants the writer to improve is PPH’s Instagram feeds performance. After conducting a survey through questionnaires, most respondents answered that they had never heard about PPH and thought that the overall Instagram feeds visual design was not appealing. To solve this problem, the writer proposed a solution in improving the quality and performance of PPH’s Instagram feeds. The writer focused on improving PPH’s Instagram posts, stories, and captions and hashtags. To achieve this goal, the writer referred to the respondents’ answers and theories of social media copywriting (Bly, 2020) and typography (Büyükpehli̇van, 2024) among others. After executing the solution, the writer found that it had a positive impact in content view. Therefore, PPH can benefit from the writer’s solution by following the design standards created by the writer for future content.