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Destination branding: Creating the unique destination proposition
Morgan, Nigel
Pritchard, Annette
Elsevier Butterworth-Heinemann
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(eng) English
9781856178204
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Rev. 2nd ed.
BRAND NAME PRODUCTS-MARKETING
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xxxvii, 314 p.
23 cm.
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Access no. Call number Location Status
00008/10 658.827 Mor D Library - 7th Floor Available
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