Looks at 12 key business cultures (Arabian Gulf, Brazil, China, France, Germany, India, Italy, Japan, Russia, South Korea, United Kingdom, United States), and provides methodological tools for successful business interactions.
408 p.
21 cm.
ill.
Culture is about perception --
What do they expect --
Why international communication goes wrong and how to get it right --
How to make an international presentation --
How to run international meetings --
How to negotiate internationally --
What not to do and what not to say --
Working in international teams --
International management styles --
Going away and coming back --
Market profiles. Tool 7 : ECOLE --
Arabian Gulf --
Brazil --
China --
France --
Germany --
India --
Italy --
Japan --
Russia --
South Korea --
The United Kingdom (UK) --
The United States of American (USA).