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Contemporary advertising
Author
Arens, William F
Additional author
Arens, Christian
Publisher
McGraw-Hill/Irwin (New York, 2009)
Language
(eng) English
ISBN
9780071284790
Series
Unknown
Edition
12th ed.
Subject
ADVERTISING-COMPUTER PROGRAMS;
Note
Appendix: p. 633-689;
Abstract
Unknown
Physical dimension
Number of pages
xlii, 724 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
00014/10
Call number
659.1 Are C
Location
Library - 7th Floor
Status
Available