Advertising and promotion: an integrated marketing communications perspective

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Advertising and promotion: an integrated marketing communications perspective

Author Belch, George E. Additional authorBelch, Michael A. Publisher McGraw-Hill/Irwin (New York, 2012) Language(eng) English ISBN9780071314404 SeriesUnknown EditionUnknown SubjectCOMMUNICATION IN MARKETING; NoteGlossary: p.708 - 720; AbstractUnknown

Physical dimension

Number of pagesxxxv, 790 p. Dimension28 cm. Other descriptionill.

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Access no.	Call number	Location	Status
Access no.02270/12	Call number659.1 Bel A	LocationLibrary - 7th Floor	Status Available