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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Additional author
Baack, Donald
Publisher
Pearson Education Limited
Year of publication
2012
Publication place
Boston
Language
(eng) English
ISBN
9780273753285
Series
Not available
Edition
5th ed.
Subject
COMMUNICATION IN MARKETING
Note
Not available
Abstract
Not available
Number of pages
463 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00890/13
659.1 Clo I
Library - 7th Floor
Available
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