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Strategic marketing management cases
Cravens, David W.
Additional author
Lamb, Charles W.
Publisher
Irwin
Year of publication
1996
Publication place
Chicago
Language
(eng) English
ISBN
0256136890
Series
Not available
Edition
5th. ed
Subject
MARKETING-MANAGEMENT-CASE STUDIES
Note
Not available
Abstract
Index
Number of pages
xvi, 715 p.
Dimension
23 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03405/02
658.802 Cra S
Library - 7th Floor
Available
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