Login
Login
Back
Add bookmark
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Back, Donald
Not available
2004
Upper Saddle River, NJ
(eng) English
0131405462
Not available
2nd ed
COMMUNICATION IN MARKETING
Not available
Not available
xxvii, 538 p.
28 cm.
ill.
Not available
Access no. Call number Location Status
06593/06 659.1 Clo I Library - 7th Floor Available
00731/04 659.1 Clo I Not available Lost
Similar collections by subject
Integrated advertising, promotion and marketing communications
Clow, Kenneth E.
Promotion and integrated marketing communications
Semenik, Richard J.
Integrated marketing communications: memadukan upaya public relations, iklan, dan promosi untuk membangun identitas merek
Brannan, Tom
Strategic marketing communication: konsep strategies dan terapan
Soemanagara, Rd
Advertising age: the principles of advertising and marketing communication at work
Thorson, Esther
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Marketing communications management: Concepts and theories, cases & practices
Copley, Paul
Creative strategy in advertising
Jewler, A. Jerome
The marketing communications process
DeLozier, M. Wayne
Close
Download QR code