Advertising and promotions: an integrated brand approach

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Advertising and promotions: an integrated brand approach

Author Unknown Additional authorSemenik, Richard J. Publisher South-Western ([Australia], 2012) Language(eng) English ISBN9780538479868 SeriesUnknown EditionUnknown SubjectBRANDING (MARKETING); NoteGlossary: p. 675-687; AbstractUnknown

Physical dimension

Number of pagesxii, 710 p. Dimension28 cm. Other descriptionill.

Summary / review / table of contents

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Access no.	Call number	Location	Status
Access no.01674/14	Call number659.1 Adv	LocationLibrary - 7th Floor	Status Available