Marketing channel strategy
Not available
Not available
9781292060460
Not available
8th ed.
Not available
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
• Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
• Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
• Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
• Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
496 p.
24 cm.
Not available
Understanding channel strategies --
End-user analysis : segmenting and targeting --
Channel analysis : auditing marketing channels --
Make versus buy channel analysis --
Designing channel structures and strategies --
Retailing structures and strategies --
Wholesaling structures and strategies --
Franchising structures and strategies --
Cannel power --
Managing channel conflict --
Managing channel relationships.
End-user analysis : segmenting and targeting --
Channel analysis : auditing marketing channels --
Make versus buy channel analysis --
Designing channel structures and strategies --
Retailing structures and strategies --
Wholesaling structures and strategies --
Franchising structures and strategies --
Cannel power --
Managing channel conflict --
Managing channel relationships.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00898/18 | 658.87 Pal M | Library - 7th Floor | Available |
