This study discusses the persuasive strategies used by Kohcun and Mami Louisse on TikTok Live, using the theory of persuasive strategies by Beebe and Beebe (2018). This qualitative study analyzes the transcripts of their TikTok Live. This research concludes that the persuasive strategies used by Kohcun are causal reasoning, credible evidence, new evidence, specific evidence, evidence appropriate for a diverse audience, concrete examples, emotion-arousing words, appropriate fear appeals, and appeal to emotion of hope. On the other hand, Mami Louisse used inductive reasoning, credible evidence, new evidence, specific evidence, emotion-arousing words, appropriate fear appeals, and appeal to emotion of hope. This study also discusses the similarities and differences between the two affiliators. The findings of this research reveal that some strategies were used by both affiliators, some were not used by either, and the rest was used by one of the two affiliators. Although both affiliators employed multiple strategies in one utterance, Kohcun used multiple strategies more frequently and used the emotion-arousing words differently. Finally, the two affiliators employed different strategy combinations. The outcome of this study shed a spotlight on effective persuasive strategies for TikTok Live, as utilized by two successful affiliators.